Ritani was founded in 1999 by a family of New York jewelers who wanted to make it easier for people to purchase handcrafted, high-quality diamonds and jewelry online. Its innovative Free In-Store Preview option works to combine the convenience of online shopping with the confidence of shopping for fine jewelry in stores. With this preview option, you’ll be able to design a ring you love and preview it at a nearby jeweler with no extra cost to you. If you love it, you can buy it on the spot and take it home. If you don’t love it, just leave it and pay nothing at all. Ritani has over 90,000 diamonds in its inventory and thousands of unique settings you can choose from when building your ring online. Opt for the custom ring design service and your dream ring will be crafted by hand by New York artisans to your exact specifications. Ritani strives for transparency in pricing and sourcing, breaking down and making accessible the full costs that go into acquiring the diamond you select, fulfilling your order and what the company markup is. You’ll be able to verify that your diamond was sustainably sourced as well. This means you’ll never doubt exactly what you’re paying for and how much. Shop for engagement rings, wedding rings, everyday rings, pendants, earrings and bracelets, all handmade to order by Ritani’s artisan jewelry makers in New York. Select your diamond shape from a variety of options including round, cushion, princess, heart, pear, oval and marquise. Shop by style to find designs with vintage, sidestone, halo and other popular styles. Choose your metal from an extensive list including levels of white gold, yellow gold, rose gold and platinum. Work directly with a gemologist if you have questions or need assistance designing your ideal ring. Use a Ritani promo code to get a discount on your order. Holiday Pages  Ritani Black Friday Ritani Cyber Monday Ritani Holiday Gifts Ritani Presidents' Day Ritani Memorial Day Ritani 4th of July Raitani Labor Day