1. Seasonal Sales and Promotions
Bobbi Brown frequently holds seasonal sales and promotions that coincide with major holidays and events, such as Black Friday, Cyber Monday, and Christmas. During these events, customers can enjoy significant discounts on a wide range of products.
Black Friday/Cyber Monday: These sales typically offer some of the biggest discounts of the year, with deals on popular products and exclusive bundles.
Holiday Sales: Around major holidays like Christmas, Valentine’s Day, and Mother’s Day, Bobbi Brown often releases special limited-edition products and gift sets at discounted prices.
2. Friends and Family Sale
The Friends and Family Sale is an exclusive event where Bobbi Brown offers substantial discounts to its customers. These sales usually provide a percentage off the entire purchase and are a great opportunity to stock up on favorite products.
Discounts: Typically, the discount ranges from 20% to 25% off sitewide.
Frequency: This sale usually happens a few times a year and is announced via email newsletters and the Bobbi Brown website.
3. Loyalty Program
While Bobbi Brown does not have a traditional loyalty program, it engages customers through special promotions and exclusive offers for email subscribers and registered users.
Email Subscribers: By signing up for Bobbi Brown's email newsletter, customers receive early access to new products, exclusive offers, and special promotions.
Registered Users: Creating an account on the Bobbi Brown website can also provide access to exclusive deals and faster checkout experiences.
4. Gift with Purchase
Bobbi Brown often runs "Gift with Purchase" promotions, where customers receive a free product or sample when they spend a certain amount.
Thresholds: The required spending amount can vary, but common thresholds are $50, $75, or $100.
Gifts: These gifts can range from deluxe samples of popular products to full-sized items or exclusive makeup bags.
5. Free Shipping Offers
Bobbi Brown frequently offers free shipping promotions, making it easier for customers to shop online without worrying about additional shipping costs.
Minimum Purchase: Free shipping is often available for orders that meet a minimum purchase requirement, such as $50 or $75.
Promotional Periods: During special promotions or sales events, free shipping may be offered sitewide with no minimum purchase requirement.
6. Student Discounts
Bobbi Brown offers a student discount program in partnership with platforms like UNiDAYS, allowing students to save on their purchases.
Discount Amount: Students can typically receive a 10% to 15% discount on their orders.
Verification: Students need to verify their student status through the partner platform to access the discount.
7. Referral Program
Bobbi Brown has a referral program that rewards customers for referring friends and family to shop on the website.
Referral Bonus: Customers who refer a friend can earn rewards, such as discounts or credit towards future purchases.
Friend's Discount: The referred friend also receives a discount on their first purchase.
8. Virtual Try-On and Consultation Services
Bobbi Brown offers virtual try-on and consultation services to help customers find the right products and shades from the comfort of their homes.
Virtual Try-On: Customers can use augmented reality technology to try on different makeup products virtually.
Consultation Services: Free one-on-one consultations with Bobbi Brown makeup artists are available to provide personalized advice and product recommendations.